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San Juan Bautista Londó was founded as a visita by Father Juan María Salvatierra in 1699, which meant that the resident Father of the Loreto Mission had to visit the place and perform the Holy Offices, as well as bring some provisions. The visita of San Juan Londó was abandoned when the population declined as a result of the plague epidemic in 1708, remaining in this state to this day in total abandonment.
It is one of the 5 municipalities located in the central part of the Mexican state of Baja California Sur. Its original name is Concho, which in the indigenous language means Red Mangrove and was named Loreto by the Jesuit priest Juan María de Salvatierra in memory of the day that Our Lady of Loreto arrived at the place. It is the favorite destination for cultural and recreational tourism in our country and abroad with cultural and tourist activities and attractions, including beaches, museums and places of interest.
This municipality offers tourists an infinite number of festivities, which is why it receives the aforementioned name. The main festivities in Loreto are on September 8, the festival held in honor of Our Lady of Loreto. Patron saint of the place, from October 19 to 25 the celebrations of the Foundation of Loreto, on December 3 celebration in honor of the patron saint of the place; San Francisco Javier and from December 16 to 24 this popular religious celebration is organized Christmas pastorelas traditionally in Loreto since the time of the Franciscans to celebrate the baby Jesus.