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The Jesuit Eusebio Francisco Kino established the first mission in San Bruno, which is considered the base of the missionary establishments in Baja California. The initial construction was called Real de San Bruno by the Spanish, and its construction was based on the stacking of boxes and sacks of provisions with a roof made of branches. Later, a chapel and a stone fortress were built; from October 25, 1697, with the founding of the Loreto Mission, San Bruno became a visita of the latter.
It is one of the 5 municipalities located in the central part of the Mexican state of Baja California Sur. Its original name is Concho, which in the indigenous language means Red Mangrove and was named Loreto by the Jesuit priest Juan María de Salvatierra in memory of the day that Our Lady of Loreto arrived at the place. It is the favorite destination for cultural and recreational tourism in our country and abroad with cultural and tourist activities and attractions, including beaches, museums and places of interest.
This municipality offers tourists an infinite number of festivities, which is why it receives the aforementioned name. The main festivities in Loreto are on September 8, the festival held in honor of Our Lady of Loreto. Patron saint of the place, from October 19 to 25 the celebrations of the Foundation of Loreto, on December 3 celebration in honor of the patron saint of the place; San Francisco Javier and from December 16 to 24 this popular religious celebration is organized Christmas pastorelas traditionally in Loreto since the time of the Franciscans to celebrate the baby Jesus.